Mumbai Indians Unites with Lauritz Knudsen as Principal Partner

The Mumbai Indians, one of the most celebrated teams in the Indian Premier League (IPL), has announced Lauritz Knudsen Electrical and Automation, a unit of the Schneider Electric group in India, as their new principal partner. Starting in the 2025 season, the Lauritz Knudsen logo will take pride of place on the official team jersey and training apparel, reaching fans at Wankhede Stadium and a global audience of 50 million enthusiasts.

Formerly known as L&T Switchgear, Lauritz Knudsen has a legacy of excellence in the electrical and automation space, making this collaboration a meeting of two iconic entities known for their focus on innovation and performance.

Rajat Abbi, Vice President of Global Marketing and Chief Marketing Officer of Schneider Electric, Greater India, expressed his excitement about the partnership:
"Mumbai Indians exemplify the passion, focus, and relentless pursuit of excellence that resonate deeply with us at Lauritz Knudsen. This partnership not only amplifies the unifying energy of cricket but also aligns with our mission to empower Bharat and shape a New India."

He further emphasized the synergy between the brands, highlighting their shared commitment to growth and innovation. With the recent launch of Lauritz Knudsen's new brand identity, this collaboration symbolizes a step forward in blending the legacy of cricket with cutting-edge electrical solutions.

A spokesperson for Mumbai Indians also shared the team’s enthusiasm:
"We are thrilled to welcome Lauritz Knudsen as our principal partner. This partnership is a testament to shared values of excellence, innovation, and fan-centricity that define both brands. Together, we aim to continue building on our heritage, always keeping fans at the core of everything we do."

The collaboration is expected to bring exciting opportunities to engage with millions of fans globally, enhancing the brand presence of Lauritz Knudsen while celebrating the dynamic energy of cricket.

By joining forces, the Mumbai Indians and Lauritz Knudsen aim to set new benchmarks in sports partnerships, showcasing the power of shared vision and dedication.