Magicrete Launches Tile Adhesive Campaign Featuring Sumeet Vyas

Magicrete introduces a new ad campaign for its tile adhesive product line, featuring actor Sumeet Vyas. The campaign emphasizes the advantages of using tile adhesive over traditional cement-based methods for tile installation. It showcases the superior strength, durability, and ease of use of Magicrete's Tile Adhesive, ensuring a flawless and long-lasting finish. The advertisement is now live on YouTube, Meta, and various OTT platforms.

The ad highlights common issues with sand and cement mixes, such as cracking and debonding, and uses compelling visuals and storytelling to educate consumers on the benefits of tile adhesive. Sourabh Bansal, MD of Magicrete, explains that while traditional methods are still prevalent in India, tile adhesives offer significantly better performance and durability. He notes that only 15% of the Indian market currently uses tile adhesives, presenting a significant opportunity for growth and modernization in the construction industry.

Rishav Rastogi, director at Cellar Door Productions, shared his excitement about the campaign, noting that the tagline "Naya Ghar Banta Hai Magicrete se" perfectly aligns with the company’s product range. He emphasized that the campaign encourages homeowners to embrace modern tile adhesive technology for better results. Sumeet Vyas’s relatable presence effectively conveys the trust and reliability of Magicrete’s products, aiming to revolutionize perceptions of tile installation.