Bhuvan Bam Brings Humor and Heart to Peppy’s New Campaign on Sexual Wellness
Bhuvan Bam hosts a hilarious podcast-style ad campaign for Peppy, his sexual wellness brand, using humour to break taboos and normalize conversations around intimacy and self-care.
Prakhar
Bhuvan Bam Turns Podcast Host for Peppy’s Bold and Hilarious Campaign on Sexual Wellness
Peppy, the direct-to-consumer (D2C) brand known for its sexual wellness and pleasure products, has unveiled an uproariously funny and groundbreaking campaign starring Bhuvan Bam, the popular comedian and Co-Founder of the brand. In a refreshing twist, Bam takes on the role of a podcast host in a unique video ad that features Peppy’s key products as guests, breaking taboos and encouraging open, lighthearted conversations about intimacy.
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The campaign, which cleverly uses a fictional podcast format, showcases Peppy’s products—‘Blo,’ ‘PuC,’ and ‘All In’—as the stars of the show. The ad features Bhuvan Bam humorously interviewing these products, giving them witty personalities and engaging in playful banter about intimacy and sexual wellness. The products are brought to life with humorous dialogue and cheeky responses, making the topic of sexual wellness feel more relatable, light, and easy to talk about.
Through his signature comedic style, Bam delivers lines like “Hum jahan bhi baithe, maza toh tum hi lete ho” and “Waise aap toh haath se Peppy par aa gaye... Baaki log try karenge?” These tongue-in-cheek moments not only add humour but also playfully challenge societal taboos around pleasure. With this campaign, Peppy aims to make sexual wellness discussions more mainstream and positions intimacy as an important aspect of self-care—one that can be discussed with the same ease as any other form of wellness.
Bhuvan Bam, who also co-founded Peppy, expressed his excitement about the campaign, saying, “Laughter is the best way to break down barriers, and with this campaign, we’re doing just that. Sexual wellness has been a topic for too long that people shy away from. With this campaign, we want to create a space where intimacy and pleasure are as normal and easy to talk about as skincare or fitness.” He continued, “Using humour to normalize conversations around these subjects is not just fun—it’s necessary.”
The campaign also emphasizes that pleasure is an essential part of well-being and encourages viewers to engage in a more open, stigma-free dialogue around intimacy. By using humour, Peppy is challenging long-held taboos while making sexual wellness products accessible and relatable to a wider audience.
Bhuvan concluded, “If we can make people laugh while talking about intimacy and self-care, we’ve already made a positive change. I’m proud to be part of this campaign that’s as fun as it is meaningful, and hopefully, it’ll encourage more people to embrace sexual wellness without hesitation.
