BookMyShow’s New Campaign: Excuses to Plans, Holidays Made Easy!
BookMyShow’s hilarious campaign turns workplace humor into festive fun, helping fans create unforgettable holiday memories with effortless entertainment planning.
Deepanjali
The holiday season is here, and with it comes the annual tradition of creative excuses to escape the office. BookMyShow, India’s leading entertainment platform, has embraced this festive hustle with its new and hilarious campaign, ‘You Make the Excuse, We’ll Make the Plan.’ By blending humour and storytelling, the campaign highlights the relatable tug-of-war between work commitments and the desire to dive into holiday celebrations.
The campaign captures the essence of the holiday dilemma—juggling professional responsibilities with a yearning for concerts, movies, and New Year’s bashes. It unfolds in two witty videos:
The first spotlights employees crafting outrageous excuses to secure time off, from celebrating a “cousin’s goldfish’s first birthday” to answering “the mountains are calling.” The humour resonates with everyone who has ever desperately tried to justify a leave for some fun.
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The second video hilariously flips the narrative to the boss’s perspective, who is left bemused by a flood of questionable leave requests. Eventually, the boss gives in to the contagious holiday spirit and drafts their own out-of-office email titled, ‘Finding My Inner Peace.’
This clever take on workplace antics is designed to spark a “think-feel-do” reaction: recognize the humour, revel in the festive joy, and act by booking tickets on BookMyShow.
“As the year comes to a close, the festive season reminds us to pause, unwind, and celebrate,” said Dolly Davda, Head of Marketing at BookMyShow. “With ‘You Make the Excuse, We’ll Make the Plan,’ we’ve tapped into the relatable humour of balancing work and festivity. This campaign encourages people to focus on what truly matters—spending time with loved ones and creating unforgettable memories. BookMyShow ensures fans never miss out on top-tier entertainment and effortless planning for their festive fun.”
Adding to the holiday spirit, other brands joined the fun with quirky out-of-office replies: Uber India: “Gaadi gate par khadi hai, jaldi se baitho aur nikal jao!” Maybelline India: “OOO or not, servin’ looks is our top priority.” Swiggy India: “Sounds like a January problem!” Popeyes India: “We’ll distract your boss with our range of flavorful chicken!”
The campaign’s success lies in its ability to highlight holiday camaraderie, mixing workplace humour with the joy of celebration. Whether it’s securing tickets to a blockbuster movie, attending a live performance, or welcoming the New Year at a spectacular bash, BookMyShow ensures fans can plan their festive moments effortlessly.
As the holidays approach, BookMyShow invites you to laugh, celebrate, and make the season unforgettable. So, what’s your excuse this year?
