Lowe Lintas Secures Creative Mandate to Elevate Complan Brand

Lowe Lintas, a leading creative agency, has secured the creative mandate for Complan, the iconic health drink brand. Following a multi-agency pitch, Lowe Lintas will now lead the next phase of Complan’s brand growth. The agency plans to tap into brand storytelling and consumer insights to build a deeper emotional connection with the target audience. With over 80 years of experience in crafting successful campaigns, Lowe Lintas aims to strengthen Complan's position in an evolving market.

The agency’s strategy revolves around creating relevant and engaging content that resonates with consumers on a local, ethnic, cultural, and sub-cultural level. By focusing on these diverse touchpoints, Lowe Lintas aims to enhance consumer engagement, ensuring Complan remains top of mind in a competitive market. This partnership marks an important step in Complan's journey, with Lowe Lintas bringing a fresh and strategic approach to further solidify its brand identity.

Commenting on the win, Subramanyeswar S. (Subbu), the Group CEO & CSO-APAC of MullenLowe Global, expressed his excitement: “It’s an absolute honor to win the strategic and creative mandate for a brand like Complan, which has nourished millions across India. We are looking forward to enhancing Complan’s presence through a new experiential and storied trajectory, bringing the brand closer to its audience in ways that haven’t been explored before.”

The agency plans to maintain the relevance of Complan by aligning its creative strategy with the changing needs and expectations of the market. Over the decades, Complan has established itself as a trusted health drink, and Lowe Lintas is now tasked with taking the brand to even greater heights through innovative campaigns that appeal to both existing and new consumers.

This partnership marks an exciting chapter for both Lowe Lintas and Complan. For Lowe Lintas, it’s an opportunity to showcase its expertise in consumer-centric advertising, while for Complan, it’s a chance to stay ahead of the competition and deepen its connection with the growing consumer base.

As the agency embarks on this partnership, it is expected that Lowe Lintas will focus on emotional storytelling to drive brand affinity, emphasizing health, well-being, and the nourishment that Complan promises its consumers. The success of this collaboration will likely depend on Lowe Lintas’s ability to stay aligned with Complan’s legacy while introducing fresh, modern perspectives that resonate with today’s consumers.

With this new mandate, Lowe Lintas is poised to help Complan scale new heights and build a stronger relationship with consumers, ultimately expanding the brand's presence across the country.