L&K Saatchi & Saatchi Launches CollegeDekho's First Brand Campaign

L&K Saatchi & Saatchi India has introduced CollegeDekho's first integrated brand campaign, ‘Banayenge India ka Kal,’ spanning television, OTT, and digital mediums.

The campaign tells a touching story of a father who has always provided the best for his son and now seeks CollegeDekho's guidance for college. It underscores the deep love and sacrifices parents make and the uncertainty they face in choosing the right college due to a lack of up-to-date knowledge. In these pivotal moments, they need a trusted expert to guide them.

Rohit Malkani, Chief Creative Officer of L&K Saatchi & Saatchi India, remarked, “This is the result of a brave client, strong insight, great script, and a passionate director coming together! We’re thrilled to release this film for CollegeDekho, which beautifully captures the emotions of a young boy about to apply for college. The nuanced performances and authenticity strike a chord and make it something to watch repeatedly.”

Hindol Purkayastha, Head- North & East, L&K Saatchi & Saatchi India, added, “CollegeDekho's vision has inspired us from the start. This campaign is a labor of love and passion with a clear vision. We are excited to have partnered with CollegeDekho to bring this inspiring vision to life, which can truly impact millions of students in India.”

Abhinav Upadhyay, Chief Marketing Officer of CollegeDekho, said, “We chose L&K Saatchi & Saatchi India for our first brand campaign based on trust built through conversations. As the largest Higher Education Ecosystem in India, we wanted an honest approach to establish our brand purpose while addressing the needs of millions of students and parents we guide each year. We believe this campaign will deeply resonate with our audience, further solidifying CollegeDekho as a trusted educational partner.”