LEGO® Winter PLAYgrounds: Playful Adventures to Save Christmas Begin

LEGO® Winter PLAYgrounds 2024: Immersive Fun and Creativity for Kids, Featuring Unique Adventures and a 22ft LEGO® Christmas Tree

Dec 23, 2024 - 10:56

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LEGO® Winter PLAYgrounds: Playful Adventures to Save Christmas Begin

From the moment children are born, play becomes their way of exploring and learning about the world. For over 90 years, The LEGO® Group has been championing the transformative power of play, believing it’s fundamental for helping kids master vital skills for today’s ever-changing world.

As part of this mission, the group organizes World Play Day and has partnered with the United Nations to celebrate the International Day of Play annually on June 11, promoting children’s right to play.

The Global Play Crisis

Unfortunately, a global study has revealed alarming statistics: children spend an average of just 2% of their week playing, with one in three playing less than three hours a week. Recognizing this gap, LEGO® has been actively creating opportunities for children to rediscover play through initiatives like their PLAYgrounds in India.

This winter, LEGO® is back with its much-anticipated Winter PLAYgrounds in Delhi, Mumbai, and Chennai, inviting kids to dive into a festive Christmas adventure like never before!

An Immersive Christmas Adventure

Designed for children aged 5-14 years, the LEGO® Winter PLAYgrounds transport kids into a magical world of festive fun. Each playground features:

Interactive Missions: Children help save mischievous elves, rescue stranded animals, and deliver gifts to spread Christmas cheer using LEGO® bricks.
Iconic LEGO® Creations: A jaw-dropping 22ft LEGO® Christmas tree, where families can gather, build personalized ornaments, and celebrate together.
Exciting Rewards: Kids receive exclusive LEGO® merchandise upon completing activities.

The Winter PLAYgrounds are more than just fun—they foster essential skills like problem-solving, communication, and creativity while inspiring children to connect with their surroundings meaningfully.

Bringing Families Together Through Play

The response has been overwhelmingly positive, with parents praising the playgrounds for encouraging children to think, learn, and collaborate in engaging ways. Beyond entertainment, these playgrounds create a sense of purpose and wonder, reminding families of the endless possibilities of play.

At its core, LEGO® emphasizes a simple yet profound message: play is not just for fun. It’s a way for children to discover, explore, and connect with the world around them.