Rasna Launches Swadeshi Jumpin Drink on India’s 79th Independence Day
Rasna unveils new Jumpin RTD range on Independence Day, celebrating Swadeshi ideals, supporting local farmers, and honouring BSF personnel with locally sourced, Made-in-India beverages.
Sumit Rawat
Rasna Debuts Swadeshi Jumpin Drink to Mark India’s 79th Independence Day
Rasna Pvt. Ltd. has launched the all-new Jumpin ready-to-drink (RTD) beverage, aligning the release with India’s 79th Independence Day and Prime Minister Narendra Modi’s call to revive Swadeshi ideals through the “Be Indian, Buy Indian” movement. With this launch, Rasna formally enters the RTD segment, strengthening its commitment to self-reliant, locally sourced products.
As part of the Independence Day celebrations, Rasna also paid tribute to India’s security forces by distributing Jumpin to Border Security Force (BSF) personnel and their families, recognising their dedication and service to the nation.
Piruz Khambatta, Group Chairman of Rasna Pvt. Ltd., said, “The new Jumpin reflects Rasna’s commitment to the spirit of Swadeshi, as envisioned by our Hon’ble Prime Minister. Jumpin is a 100% indigenous product, championing Indian farmers, supporting local MSMEs, and reinforcing domestic supply chains. From R&D to sourcing, manufacturing, and packaging, every element is proudly made in India. It stands for Make in India, Atmanirbhar Bharat, and the collective strength of Bharat.”
The new Jumpin range includes popular flavours such as Mango, Orange, Litchi, and Mixed Fruit, aiming to deliver a superior taste experience.
According to IMARC Group, India’s fruit juice market is projected to reach ₹1,22,855 crores by 2033, growing at a CAGR of 11.90% between 2025 and 2033. Rising health consciousness and demand for nutrient-rich beverages are driving this growth.
