Samsung has released a digital film to demonstrate the capabilities of its Galaxy Watch with LTE
The campaign was created by Cheil India
Sumit Rawat
Samsung has launched a new campaign highlighting the capabilities of the Galaxy Watch with LTE.
The campaign film takes viewers on an exciting journey, demonstrating the unique capabilities of the Galaxy Watch with LTE and its ability to keep people connected no matter where they travel.
This film tells the story of a young man who is captivated by the Galaxy Watch with LTE's capacity to function independently of a phone in a bustling office setting. His interest leads to a number of scenarios in which he tries the smartwatch's connectivity limit. He is astounded by the incredible connectedness, which includes teleporting across the office, getting texts in a taxi, and viewing a live match on a raft. He is livestreaming music on his smartwatch while standing next to an elephant in a remote bush. The smartwatch impresses him with its navigation capabilities in a dark cave, and he receives a call even in an empty dessert.
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"LTE technology in smartwatches is a game-changing technology that aims to provide consumers with limitless connectivity." Our most recent ad demonstrates Samsung's dedication to an LTE-first strategy in the Android smartwatch category. It is consistent with our Galaxy openness philosophy, which aims to expand possibilities and connect people without boundaries. It epitomizes the essence of our premium LTE smartwatches, giving consumers the ability to go anywhere without their phone while being seamlessly connected," said Aditya Babbar, Senior Director, Mobile Business, Samsung India.
"The campaign brief was to tell the world that no matter where you go without your phone, the Galaxy Watch with LTE keeps you connected." And we were willing to go to great lengths to tell that tale, from script revisions to hand-picking the director to travel. "When one goes above and beyond, the result is work that travels," stated Vikash Chemjong, CCO of Cheil India.
"The campaign film's script had an inherent musicality and imagination to it; I just chose to choreograph it rather than simply narrate it." I wanted to capture the raw energy of the planet, as well as its unexpected thrills. "Basically, we just danced around the idea and voila! we had a film," explained Faraz Ali, Director of Going Rogue Films.
Unlike Bluetooth smartwatches, LTE smartwatches include an in-built eSIM that connects directly to the cellular network. As a result, people may always stay connected regardless of how close they are to their phones. Customers may also pursue an active lifestyle and participate in activities thanks to the Galaxy Watch with LTE.
