Kicky & Perky teams up with Mandira Bedi, honoring self-love on V-Day

India's artisanal silver jewelry brand, Kicky & Perky, has unveiled a partnership with Mandira Bedi for the introduction of its Valentine Special 'Love Collection.' This collaboration seeks to ignite the spirit of self-admiration and empowerment. The cornerstone of this venture is a video titled 'Self-Love with Kicky & Perky,' featuring the indomitable Mandira Bedi, a symbol of resilience, empowerment, and the transformative force of self-love.

Bedi challenges the conventional narrative of Valentine's Day as solely for couples, redirecting the focus to self-love. She engages in a conversation about the tendency to lose one's essence amid life's chaos and emphasizes the transformative power of self-compassion. Bedi suggests that acts as simple as donning exquisite jewelry serve as reminders to cherish and celebrate one's being. The Love Collection, she asserts, goes beyond being mere accessories, serving as beacons of empowerment and self-celebration.

The collaboration's video conveys a universal message of self-love and care, featuring Mandira Bedi as a symbol of strength and self-discovery. The Love Collection, inspired by feminine allure but inclusive in its message, features silver jewelry pieces like personalized alphabets and heart-shaped designs. Kicky & Perky, through this collaboration, aims to foster joy and empowerment through acts of self-care.

Aditi Khandelwal, Co-Founder of Kicky & Perky, emphasizes that the Love Collection extends beyond jewelry; it's a manifesto for self-celebration and empowerment. The collaboration with Mandira Bedi perfectly aligns with the collection's spirit, as she inspires individuals to embrace inner strength and relish self-care's joys.

The campaign, launched on February 12, 2024, spans various social media platforms, showcasing the brand's commitment to spreading the message of joy and empowerment through the Love Collection.