Hari Om OTT's Divine Marketing Dip at Maha Kumbh Mela 2025

In a move blending spirituality with digital innovation, Hari Om, a devotional OTT platform, is set to offer free subscriptions to attendees of the Maha Kumbh Mela 2025. This grand event, returning after 144 years due to a rare celestial alignment, is anticipated to draw millions of devotees, saints, and pilgrims to its sacred grounds.

Hari Om's platform boasts a rich array of over 20 shows, including titles like "Shri Tirupati Balaji," "Mata Saraswati," "Jai Maha Lakshmi," and "Jai Jagannath." Beyond these, users can access video and audio bhajans, animated devotional content, live aartis, prasad booking services, donation options, and podcasts, all designed to enhance the spiritual journey of its audience.

Vibhu Agarwal, founder of Hari Om OTT, expressed his enthusiasm: "We are thrilled to associate with India's biggest festival, Maha Kumbh Mela 2025. Devotees attending the Kumbh Mela often seek cultural and religious content and preserve the essence of Sanatan Dharma. As a token of appreciation, we are offering free subscriptions to our platform 'Hari Om', giving back to those experiencing this monumental cultural event in our country."

This initiative not only provides spiritual content to the masses but also serves as a strategic marketing move, positioning Hari Om at the forefront of devotional streaming services during one of the world's largest religious gatherings