Kajol Endorses Tata Salt Himalayan Rock Salt Campaign
Kajol praises Tata Salt Himalayan Rock Salt for its premium quality, trusted brand association, and health benefits, launching a new digital campaign across various platforms
Priya
Tata Salt, a leading iodised salt brand, has launched a new campaign for its Tata Salt Himalayan Rock Salt, featuring renowned actress Kajol. In the campaign, Kajol praises the product, calling it ‘Desh ka No.1 Rock Salt’ and emphasizing its superior quality. She highlights that its association with the trusted Tata brand distinguishes it from other rock salts.
Tata Salt Himalayan Rock Salt, part of Tata Salt's wide product range, continues to offer consumers consistently premium quality. Endorsed by Ayurveda for centuries for its health benefits, this rock salt now bears the trusted Tata brand's quality seal.
Actress Kajol expressed her delight about the association, stating, “It is a pleasure and a privilege to be associated with an iconic brand like Tata Salt, something I have grown up using. Rock Salt is part of India’s ancient tradition, recommended by Ayurveda for its health benefits. With the assurance of Tata’s trust, it’s a great product for the entire family.”
The new digital film promoting Tata Salt Himalayan Rock Salt will be launched across various digital platforms. This film not only appeals to consumers seeking a premium salt but also encourages those looking to incorporate the health benefits of rock salt into their daily lives.
Deepika Bhan, President of Packaged Foods-India at Tata Consumer Products, commented, "Tata Salt is the pioneer of branded salt in the country and has been loved and recognized by consumers as the gold standard of purity and quality. We bring the same expertise to make sure consumers get a brand they can trust when they want to buy rock salt. We are excited about the opportunity to build the emerging rock salt category.”
Anurag Agnihotri, CCO-West at Ogilvy, added, “The new Tata Salt Himalayan Rock Salt campaign talks of bringing home the enduring trust of Tata in every pinch. To bring this campaign to life, we partnered with Bollywood icon Kajol, a beloved figure who resonates with the heart of India, just like the name, Tata.”
