Bhumi Pednekar onboarded as Shaastram Hair Oil brand ambassador

Actor Bhumi Pednekar has joined Shaastram Hair Oil as its brand ambassador, marking a significant milestone in the brand's journey. Shaastram, the flagship brand of IndiShreshtha, also counts Bhumi as a strategic investor. This partnership underscores Shaastram's deep roots in India’s heritage, blending ancient wisdom with modern scientific advancements. The products undergo rigorous consumer testing to ensure safety, effectiveness, and trustworthiness.

Bhumi Pednekar expressed excitement about her role as both a strategic investor in IndiShreshtha and the brand ambassador for Shaastram hair oil. She emphasized her belief in Ayurveda and praised Shaastram's commitment to reviving ancient practices while integrating modern technology. Bhumi highlighted the brand's dedication to authenticity, quality, and consumer trust in their products, expressing pride in joining this journey.

Varun Tejwani, founder of IndiShreshtha, welcomed Bhumi Pednekar to the family, emphasizing her authenticity, cultural connection, and dynamic persona. He noted their shared vision for Shaastram and their aim to revolutionize personal care by combining traditional wisdom with scientific innovation. The collaboration aims to offer effective, safe products that honor India’s rich heritage.

IndiShreshtha, founded by Varun Tejwani, focuses on personal care rooted in India’s traditions, utilizing advanced technology to make these practices accessible. The company aims to build iconic brands with strong Hindu/Indic roots, addressing future beauty and wellness needs by drawing from India's past.

With Bhumi Pednekar as brand ambassador, Shaastram aims to enhance its market presence and continue innovating in the personal care industry. This partnership signifies a new phase for Shaastram, blending ancient wisdom with future-oriented innovation to offer unique solutions in personal care.