Digit Insurance Launches "That's It!" Campaign with Virat Kohli
Digit Insurance’s new ad campaign, featuring Virat Kohli, highlights the ease of filing claims, transforming customer doubts into delight with a simple process
Priya
Go Digit General Insurance Limited (Digit Insurance) has unveiled its latest brand campaign, "That's it!", featuring brand ambassador Virat Kohli. Launched ahead of the Super 8 matches at the ICC T20 World Cup, the campaign aims to transform the perception of insurance claim filing from ‘Doubt to Delight’.
The ad campaign seeks to dispel the myth that making an insurance claim is complicated, highlighting the simplicity and speed of the process. It demonstrates how customers can effortlessly submit a claim, leading to a moment of surprise and satisfaction, making them exclaim, “That’s It?”. Set in a whimsical cityscape, the ad film stars Virat Kohli as an uncle (chachu) alongside his niece (bhatiji).
In the advertisement, Kohli and his niece find their car damaged by three falling coconuts. They worry about the cumbersome claim process but decide to call Digit Insurance’s customer care. While they nervously explain the bizarre incident, the customer care executive quickly comprehends the situation and reassures them that it’s a common issue. They are told they only need to record a video of the damage to submit the claim. Kohli and his niece are astonished and delighted by the simplicity, exclaiming, “THAT’S IT?”.
The campaign will run throughout the Super 8 stage of the T20 World Cup and will be featured in cinemas across India, as well as on various OTT platforms and social media channels.
As of March 31, 2024, Digit Insurance has settled 1.96 million claims since its inception and achieved a motor claims net promoter score of 94.5% for FY2023-24. The company boasts a claims settlement ratio of 96% in the motor segment for FY2023-24. Customer satisfaction ratings are high, with a score of 4.9/5 on Facebook (27,000+ reviews) and 4.7/5 on Google (220,000+ reviews) as of FY2024.
Digit Insurance is a leading player in the motor insurance sector. In FY24, the company recorded a premium of Rs 5,471 crore in the motor segment, which constituted 61% of its total gross written premium (GWP). The company held a 6% market share in motor insurance for the year ending March 31, 2024.
