Protect Little Riders: TVS Ride4Safety Initiative Promoting Children's Helmet Safety
Join TVS Motor's campaign to ensure children ride safely on two-wheelers. Learn about specialized helmets and promote a culture of safety
Priya
TVS Motor Company has launched the ‘Protect Little Riders’ campaign as part of its #TVSRide4Safety initiative. The aim is to raise awareness about children's safety on two-wheelers and tackle the issue of children riding without helmets.
Despite government regulations, many children ride without helmets, a behavior unexpected considering their importance to parents. The TVSRide4Safety initiative not only promotes helmet adoption but also introduces a specialized range of helmets for kids. A dedicated website offers parents essential information on selecting the right helmet size for their children.
Aniruddha Haldar, Senior VP (Marketing) at TVS Motor Company, emphasizes the importance of addressing the neglect of helmet use for children. The campaign urges parents to ensure their children wear helmets for safe riding.
Protect Little Riders is part of the broader #Ride4Safety Campaign, reflecting TVS Motor Company's commitment to promoting safety for young riders and addressing concerns within the community.
Subramanyeswar S. (Subbu), Group CEO of MullenLowe Lintas Group & Chief Strategy Officer - APAC, MullenLowe Global, praises the initiative as a crucial step in protecting children's lives and fostering a culture of safety and responsibility.
