Vedix Partners with Shoppers Stop for Offline Expansion

Vedix Collaborates with Shoppers Stop for Offline Expansion

Vedix, the customized Ayurvedic personal care brand, has launched an exclusive shop-in-shop store in collaboration with Shoppers Stop. The first SIS has opened in Shoppers Stop, Garuda Mall, Bangalore.

This partnership brings a premium customized Ayurveda beauty experience to Shoppers Stop customers. Customers can now benefit from free hair and skin analyzers - advanced devices that provide a detailed understanding of customer issues, enabling more accurate product recommendations and higher efficacy.

Jatin Gujarati, business head, Vedix, said, “We have a significant online presence in India and globally. These are our initial days in offline expansion, and we are grateful to have Shoppers Stop as our partners. With many industry firsts, such as analyzers, Ayutree, and AyuPods in this store, we are confident it will create a differentiated experience for Shoppers Stop customers and drive significant engagement.”

Vedix has unveiled its iconic Ayutree, an IOT-enabled device that dispenses customized oil samples in real-time. Customers can select their scalp and hair types on a tablet and choose up to two AyuPods. The Ayutree then mixes and dispenses the precise combination, offering customers a free sample tailored to their needs.

Additionally, the store features AyuPods, currently available exclusively in Vedix’s stores, allowing for enhanced customization of Vedix products based on specific hair and skin goals.

Biju Kassim, customer care associate and CEO of Beauty, Shoppers Stop, said, "We are excited to welcome Vedix on board, offering our customers the opportunity to experience personalized Ayurveda integrated with innovative technology for skincare and haircare solutions. This introduction reflects our commitment to providing patrons with modern, immersive experiences and personalized product choices in-store."