OYO's Free Stays League: Predict, Win, and Brag with Ritesh Agarwal

OYO Rooms recently launched an innovative campaign featuring the exploits of individuals name-dropping the company's founder and CEO, Ritesh Agarwal, to snag complimentary stays at their hotels. In collaboration with Blank The Agency, the commercial depicts various scenarios where people casually boast about their connection with Agarwal, claiming perks like free luxurious accommodations. From suggesting business ventures to reminiscing about playing cricket together, the characters in the ad employ Agarwal's name with familiarity, portraying him as a friend rather than a corporate figure.

The advertisement also highlights OYO's Free Stays League initiative, coinciding with the IPL 2024 season. Cricket enthusiasts are invited to participate in a daily prediction challenge, where accurate match outcome predictions can earn them a chance to win complimentary stays at premium OYO properties, along with Amazon vouchers. Additionally, correct predictions earn participants OYO Rupee credits, redeemable towards future bookings. The grand prize for the participant with the most accurate predictions throughout the tournament is an iPhone 15.

Ritesh Agarwal, founder and group CEO of OYO Rooms, expressed his excitement about the campaign, emphasizing the company's commitment to providing unique experiences for guests, especially during cricket season, which holds significant cultural importance in India.

Nikhil Chaudhary, CEO of Blank The Agency, highlighted the campaign's departure from conventional cricket advertisements by focusing on everyday people and their playful boasts about getting something for free. Leveraging the buzz surrounding Ritesh Agarwal's name post-Shark Tank, the campaign aims to capture audience attention in a distinctive way. While similar prediction contests have been organized by brands during previous IPL seasons, the Free Stays League offers a fresh and engaging twist to the tradition.