Movado Unveils BOLD Quest Collection with Sidharth Malhotra Campaign
Explore Movado's latest BOLD Quest collection through a captivating campaign featuring brand ambassador Sidharth Malhotra, blending classic elegance with contemporary style
Priya
Swiss luxury watchmaker Movado has introduced its latest line, BOLD Quest, accompanied by a captivating campaign starring brand ambassador Sidharth Malhotra. In the campaign film, Sidharth showcases the new collection while immersed in the glow of city lights, symbolizing a forward-looking perspective.
Xavier Gauderlot, President International at Movado Group Inc., expressed enthusiasm about the launch, stating, "I've long admired India's commitment to preserving its rich heritage while embracing innovation. The BOLD Quest collection embodies this ethos, and we're excited to offer it to our Indian consumers. Sidharth Malhotra, with his blend of classic charm and contemporary flair, embodies the essence of our brand."
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Sidharth Malhotra, reflecting on his role as Movado's Indian ambassador, remarked, "It's an honor to be part of the unveiling of the remarkable 'BOLD Quest' collection. The fusion of craftsmanship and innovation in these watches is exceptional. Representing a brand that seamlessly merges timeless elegance with modern style is a pleasure."
