Joy Personal Care Unveils New TVC Featuring Sanya Malhotra & Team

Joy Personal Care has rolled out an exciting new campaign for its flagship winter-care product, the Honey & Almonds Body Lotion. Under the umbrella of RSH Global, this new TVC features the brand's prominent ambassadors: Bollywood star Sanya Malhotra, rising actor Medha Shankr, and the beloved Bengali actress Mimi Chakraborty.

The ad opens with Sanya Malhotra enjoying the warmth of the winter sun, relishing the softness of her skin. As she gently touches her hands and feet, Mimi Chakraborty and Medha Shankr curiously ask about her skincare routine. With a radiant smile, Sanya unveils her beauty secret: Joy’s Honey & Almonds Body Lotion. The TVC emphasizes the lotion’s non-greasy formula, highlighting how it delivers perfect moisturization for the harsh winter months.

The campaign will be amplified across various platforms, including Television, YouTube, Social Media, and other digital channels. By engaging audiences on multiple fronts, Joy Personal Care aims to make a significant impact this winter season.

Sunil Agarwal, founder and chairman of Joy Personal Care (RSH Global), expressed the strategic importance of this launch. He stated, “The winter season, especially in the northern regions, is crucial for skincare. The dry air demands nourishment and intense hydration. This period aligns with the festive season, which makes it an opportune time to strengthen our market presence. Our Honey & Almonds Body Lotion is a beloved product across markets, and with this new campaign, we are confident it will further boost category growth and expand our brand’s reach. The refreshing charm of our brand ambassadors in the TVC reflects our core values of authenticity and inclusivity, and we believe this collaboration will help us deepen our connection with consumers.”

Poulomi Roy, chief marketing officer of Joy Personal Care, shared her excitement about bringing the brand ambassadors together for this campaign. “Our flagship product, Honey & Almonds Body Lotion, holds a special place in Indian culture, as honey and almonds are celebrated for their deeply nourishing properties. Our proposition, ‘Beautiful by Nature,’ perfectly aligns with these ingredients. Collaborating with Sanya Malhotra, Mimi Chakraborty, and Medha Shankr helps us reach a wider audience and reinforces our brand’s presence in the market.”

The brand ambassadors also shared their enthusiasm. Sanya Malhotra remarked, “Returning to shoot for Joy Personal Care is always a delight! Collaborating with the incredibly talented Mimi and Medha made the experience even more special. The energy and creativity on set were inspiring, and I’m thrilled to be part of this campaign.”

Medha Shankr echoed her sentiments, saying, “This campaign was a fantastic experience. Working alongside Sanya and Mimi to promote Joy’s Honey & Almonds Body Lotion was both enjoyable and fulfilling. The lotion’s blend of 100% almond oil and honey is ideal for winter skincare.”

Mimi Chakraborty, the ambassador for West Bengal, shared her joy: “Being part of this TVC with Sanya and Medha was a wonderful experience. The ad beautifully captures the essence of Joy’s flagship product, and I’m grateful to be part of this project.”

With its new campaign, Joy Personal Care continues to champion natural, effective skincare solutions, bringing the essence of winter wellness to audiences everywhere.