ABP Cadbury’s Muhurtora Campaign: Prosenjit Lights Up Unforgettable Celebratory Moments
ABP Cadbury unveils the Muhurtora campaign featuring Prosenjit, celebrating life’s special moments with innovative, delectable treats that spark joy and unity among diverse audiences globally.

ABP Cadbury is back with an enchanting campaign that celebrates the magic of special moments, introducing Muhurtora, a new initiative designed to bring people together over delightful treats. With the charismatic Prosenjit leading the charge, the campaign transforms everyday celebrations into unforgettable experiences, blending tradition, innovation, and the irresistible charm of Cadbury’s confections.
Celebrating Life’s Special Moments
Muhurtora is all about capturing the essence of celebration. The campaign highlights how every moment, no matter how small, can be transformed into a joyous occasion with the right treat. Prosenjit’s warm, engaging presence brings this narrative to life, as he shares heartwarming stories of celebrations past and present. The ad inspires viewers to cherish these moments and to create new memories with the help of Cadbury’s delectable offerings.
Innovative Flavors and Delectable Treats
At the heart of the campaign is a focus on innovation in flavor. ABP Cadbury has introduced new, exciting products under the Muhurtora banner, treats that are designed to delight the senses and elevate every celebration. Detailed visuals and mouthwatering close‑ups of the products showcase the quality and creativity behind each confection, reinforcing Cadbury’s commitment to excellence.
Engaging Through Community and Digital Activations
The Muhurtora campaign goes beyond traditional advertising by inviting consumers to become part of a larger celebration. Social media activations, interactive contests, and user‑generated content initiatives encourage fans to share their own celebratory stories. This digital engagement fosters a sense of unity and togetherness, making every shared moment a collective celebration of joy and life.
A Blend of Tradition and Modernity
Prosenjit’s role in the campaign bridges the gap between tradition and modern celebration. His authentic storytelling, combined with the innovative products on offer, creates a narrative that is both timeless and contemporary. The campaign emphasizes that while traditions may evolve, the spirit of celebration remains unchanged, and Cadbury is there to sweeten every step of the journey.
Final Thoughts
ABP Cadbury’s Muhurtora campaign is a delightful fusion of innovation, tradition, and heartfelt celebration. With Prosenjit lighting up the narrative, the campaign invites everyone to embrace life’s special moments with open hearts and delicious treats. It’s a testament to the power of food in bringing people together, creating memories that are truly unforgettable.