JioCinema records 71.5 crore views for MI vs CSK match
TATA IPL match garnered a staggering 933 crore minutes of watch time, attracting an audience of 13 crore viewers during the event
Sumit Rawat
In a thrilling encounter between Mumbai Indians and Chennai Super Kings on April 14th, JioCinema witnessed an overwhelming response with over 71.5 crore views. The match, marked by MS Dhoni’s last-over cameo and a blistering ton by Rohit Sharma, captivated fans across the globe.
The official streaming platform for the TATA IPL, JioCinema, recorded a staggering 933 crore minutes of watch time and attracted a massive audience of 13 crore viewers.
The 2024 TATA IPL season kicked off with a bang for JioCinema, garnering over 59 Crore views on Day 1 alone, resulting in 660 Crore minutes of watch-time. As the tournament progressed, the platform continued its winning streak, accumulating over 1200 Crore views and 14,800 Crore minutes of watch time from 38.3 Crore viewers after 29 matches. This marks a remarkable 42% growth in viewership compared to the same period last season, with the time spent per viewer per match on Connected TV (CTV) surpassing 80 minutes.
JioCinema’s success in the digital streaming space during the 2024 TATA IPL season is further fueled by its esteemed sponsors. Dream11 leads the pack as a co-presenting sponsor, supported by Tata Motors, PayZapp by HDFC Bank, SBI, Cred, AMFI, Upstox, Charged by Thums Up, Britannia, Pepsi, Parle products, Google Pixel, Haier, Jindal Steel, Vodafone, Dalmia Cements, Kamla Pasand, Rapido, MRF Tyres, RuPay, and Jaquar Bath & Light, who have all joined hands as associate sponsors.
