Jio Studios releases a content calendar with over 100 original films and web series
its slate of original web series and films, with over 100 storylines planned in Hindi, Marathi, Bengali, Gujarati, South, and Bhojpuri, among other languages.
The company now has a goal of producing 100 movies and web series every year. Jyoti Deshpande, President of RIL Media and Content Business, discussed Mukesh Ambani's vision for the media and entertainment sector while discussing its scope. "Digital was not digital then, the world was a very different place, and he could see what an integral part content would play in digital disruption and video consumption," she said.
"When I founded Jio Studios in 2018, we were aware of the industry's high degree of fragmentation. It's a very specialized industry, with hundreds of little independent producers creating just one or two pieces of material each year.
Deshpande claimed he adhered to Mukesh Ambani's principles of establishing firms that could scale. "It doesn't mean making the most expensive movie, but it does mean empowering your partners and storytellers in a manner that allows you to tell the story in each language and really amp up the noise, which is not just India but the entire of Bharat," the author said.
"In the past 2.5 years of Covid, we have witnessed the release of movies that failed to do well in theaters. Because of the poor quality of the film that was converted to digital, the public's perception of digital was severely damaged. On the contrary, we act. We are producing a ton of theatrically viable movies that we might miss the theatrical window to release digitally.
"We notice that there is a lot of westernized information available nowadays. Our goal is to provide premium content that is pertinent to everyone, including those who are seated in Kanpur. We strive to create inclusive, easily accessible material. The objective is to create it in India and display it to the rest of the globe. Our vision is broad and inclusive. The plan is to use a variety of regional tongues. The goal is to popularize and deliver local cinema to the masses.
Deshpande revealed that Jio Cinema will begin airing the films and web series in this year, commencing in May 2023.