ITC Sunfeast Launches First Egg & Milk Biscuit in India

In a groundbreaking event, ITC Sunfeast hosted a unique conference that brought together representatives from the dairy and poultry sectors to discuss the challenges of making milk and eggs more appealing to children. The conference aimed to highlight the nutritional benefits of these essential foods and explore innovative ways to encourage their consumption among the younger generation.

Following the lively discussion, a panel of industry experts and prominent personalities, including Madan Mohan Maiti, Chairman of the National Egg Coordination Committee (NECC) West Bengal, Dr. Dulal Chandra Sen, Vice-Chairman of IDA East Zone, Dr. Ananya Bhowmik, Clinical Nutritionist and Lifestyle Consultant, celebrity mom Koneenica Banerjee, and Archana Sinha, Co-Founder and CEO of Nourishing Schools, came together to emphasize the critical role that eggs and milk play in a child’s development. They underscored the importance of these foods as rich sources of protein, vitamins, and essential nutrients necessary for growth and well-being.

Building on the insights gained from the conference, ITC Sunfeast has launched its latest product innovation, the Sunfeast Super Egg & Milk Biscuit. This new offering combines the nutritional power of eggs and milk in a convenient and delicious biscuit format, making it easier for children to enjoy these essential nutrients, especially when on the go. The biscuits have been meticulously crafted by ITC’s product development team to ensure that children not only receive the nutrition they need but also enjoy a satisfying, melt-in-the-mouth experience with every bite. The product's tagline, "Super Combo, Super Tasty," reflects ITC Sunfeast's commitment to delivering nutritious and enjoyable food options for its consumers.

Ali Harris Shere, COO of Biscuits and Cakes Cluster at ITC Foods, expressed the company’s dedication to addressing consumer needs through innovation. "Our consumer research revealed that mothers view eggs and milk as vital for their children’s diet, but these ingredients are often inconvenient for out-of-home consumption. Existing products do not offer a combination of both. This motivated us to create a biscuit that incorporates these essential food components, making it convenient for everyday consumption. We are proud to be the first in India to offer a biscuit that combines egg and milk at accessible price points."

ITC’s commitment to enhancing consumer health and nutrition is part of its broader strategy, "Help India Eat Better." By leveraging its strengths in science-based, consumer-led product development and agriculture, ITC continues to introduce value-added food products that align with the evolving preferences and lifestyles of Indian consumers.