ITC Store and SwopStore Join Forces to Enhance E-Commerce

ITC Store, the e-commerce platform of ITC Limited, has announced a strategic partnership with SwopStore, India’s leading customer acquisition platform. This collaboration aims to enhance online shopping experiences and drive sales growth and customer retention for both brands.

SwopStore’s Impact in the E-Commerce Ecosystem

SwopStore supports over 200 brands, including Bombay Shaving Company, Mokobara, and Snitch. By leveraging innovative strategies, it has achieved remarkable results:

• 25% increase in sales for partner brands
• 23.5% improvement in customer retention

The platform recently partnered with Swiggy, offering users exclusive discounts on food delivery services. This partnership with ITC Store is another step forward in SwopStore’s mission to enhance brand discovery and consumer engagement in India’s e-commerce sector.

CEO’s Vision for the Partnership

Ayush Gupta, Co-Founder and CEO of SwopStore, emphasized the significance of this collaboration:

“Partnering with ITC Store underscores our vision of creating impactful customer acquisition strategies that drive measurable results. This collaboration allows us to expand our reach and help more brands connect with their target audiences while ensuring consumers discover quality products effortlessly.”

What This Collaboration Brings to Shoppers

The partnership will see SwopStore’s customer acquisition model integrated into ITC Store’s platform. Key benefits include:

• Access to a wider range of brands
• Enhanced personalized shopping experiences
• Easier discovery of quality products

SwopStore’s Broader Vision

SwopStore continues to diversify its presence across sectors such as:

• Food aggregators
• Airlines
• Infrastructure

It is also expanding into offline markets through sub-brand initiatives, further cementing its position as a leader in brand discovery and consumer engagement.

This partnership with ITC Store marks a significant milestone in SwopStore’s mission to revolutionize online retail, making shopping more engaging and rewarding for consumers.