Influencers Rally Behind #TakeChildhoodsSide Campaign

The digital world has been buzzing with the #TakeChildhoodsSide campaign, a powerful initiative launched by Bachpan Manao. This campaign has garnered significant support from prominent parenting influencers and brands, who have come together to advocate for a more balanced and joyful childhood.

Influencers such as Harpreet Grover, Tara Sharma Saluja, Maria Goretti, and Fatema Agarkar have actively participated in the campaign, sharing their views on the importance of child-led play and reduced screen time. Their influential voices have helped amplify the message and reach a wider audience.

The campaign encourages parents and caregivers to prioritize free play and creative exploration over excessive screen time. By sharing side-profile images on Instagram, participants symbolize their commitment to fostering a childhood filled with wonder and imagination.

Deepika Mogilishetty, Chief of Policy and Partnership at EkStep Foundation, the organization behind Bachpan Manao, expressed her delight at the overwhelming response to the campaign. She emphasized the need to create a nurturing environment where children can thrive through play and exploration.

The #TakeChildhoodsSide campaign has not only sparked conversations but also inspired action. By raising awareness about the negative impact of excessive screen time and promoting the benefits of child-led play, the campaign aims to empower parents to make informed choices for their children's well-being.