Industry

Brands Prosper in India-Pakistan World Cup Rivalry for Marketing Success

Brands Prosper in India-Pakistan World Cup Rivalry for...

Brands Capitalize on India-Pakistan World Cup Rivalry for Marketing Success and...

Ad Fraud to Deplete One-Third of Mobile Advertisers' Budgets

Ad Fraud to Deplete One-Third of Mobile Advertisers' Budgets

A recent Juniper Research report predicts that India's share of global ad waste...

Orkla India Restructures with Three New Business Units

Orkla India Restructures with Three New Business Units

Orkla India Implements Organizational Revamp, Introducing Three Distinct Business...

India vs Pakistan World Cup: A Record-Breaking Digital Showdown?

India vs Pakistan World Cup: A Record-Breaking Digital...

2.5 Crore Viewers Tune In for India's Opener, Heightening Expectations for October...

Nature Pearls Pvt Ltd Receives 2023 Fair Trade Global Award

Nature Pearls Pvt Ltd Receives 2023 Fair Trade Global Award

Honoring Excellence: Nature Pearls Pvt Ltd Recognized with the Prestigious 2023...

World Cup and Festive Season Boost FMCG Demand, Expected 15% AdEx Increase

World Cup and Festive Season Boost FMCG Demand, Expected...

World Cup excitement and festive celebrations drive higher FMCG demand, potentially...

Regional Brands Gear Up for Cricket World Cup 2023

Regional Brands Gear Up for Cricket World Cup 2023

Regional Brands Embrace Strategic Advertising Investments in OTT, TV, and Digital...

Meta's Proposed Subscription Model: Ad-Free Instagram and Facebook for $14/month

Meta's Proposed Subscription Model: Ad-Free Instagram and...

Meta Considering $14/Month Subscription for Ad-Free Instagram and Facebook as They...

Retailers and Beauty Brands Targeting Online Audiences for Festive Success

Retailers and Beauty Brands Targeting Online Audiences...

Retailers and beauty brands strategically pivot to engage online audiences for a...

Meta and Microsoft release free-to-use AI system Llama 2

Meta and Microsoft release free-to-use AI system Llama...

Meta's Llama will be released free for research and commercial use. It will be available...

Instagram Ads Expands Reels Template Options to Provide Creative Insight

Instagram Ads Expands Reels Template Options to Provide...

Instagram introduces enhanced Reels template options to spark creative inspiration....

Web3Cafe is a new digital initiative launched by India Today Group

Web3Cafe is a new digital initiative launched by India...

This digital initiative strives to provide up-to-date news and information on the...

Swiggy launches unique tool for restaurants to expand outlets, 100 onboard

Swiggy launches unique tool for restaurants to expand outlets,...

Online food delivery platform Swiggy on Monday unveiled a new tool Network Expansion...

Zomato has launched 'Breaking Bread,' a restaurant chat show series

Zomato has launched 'Breaking Bread,' a restaurant chat...

Deepinder Goyal, Founder & CEO, will present the show

Prime Video joins forces with the Office of the Chief Scientific Advisor to help start-ups

Prime Video joins forces with the Office of the Chief Scientific...

Mission Start Ab will feature ten early-stage grassroots entrepreneurs with a focus...

In fiscal year 2022-23, VIP Industries' advertising expenses would increase by 216%

In fiscal year 2022-23, VIP Industries' advertising expenses...

The company's promotional expenses for this fiscal year were Rs 112.51 crore, up...