Industry
OOH Soars: CGI Campaigns Take Advertising 'Out of the World'
CGOOH Renaissance: Is it a Modern Remix or Cost-Effective Eye-Catcher? Experts Weigh...
Brands Illuminate Experiences: Experiential Marketing Sparks...
Brands are splurging on experiential marketing this season, boosting ad spend across...
CMOs Utilize AI Tools for Festive Marketing Spend Optimization
AI Tools Transform Festive Marketing: Smart Marketers Embrace Budget Optimization,...
Episodic Campaigns Redefining Storytelling in Advertising:...
Brands are adopting a novel narrative strategy in advertising, captivating viewers...
Virat Kohli's Century Achieves 4.4 Million Concurrent Viewers...
Highest Peak Concurrency in Cricket: India vs South Africa Match Shatters All Formats...
Intel Teams Up with Eight Manufacturers to Make Laptops...
Intel's collaboration entails knowledge sharing to support the domestic production...
Amazon Gains While Google and Meta Face Advertising Setbacks?
Amazon's Advertising Advantage in E-Commerce: Thriving on Strong Purchase Intent...
Reliance Jio Debuts JioSpaceFiber: India's First Satellite-Powered...
Jio's Ambitious Vision: Enabling Connectivity across Land, Air, Sea, and Space,...
Tata Group to Be India's First Home grown iPhone Manufacturer...
Tata Group to Manufacture India's First Home-grown iPhone After Wistron Plant Purchase...
Reliance-Disney Deal: Is Indian Media Shaping a Duopoly...
Reliance-Disney's 43% Ad Market Share and Zee-Sony's 25%: Changing Dynamics in the...
AI's Impending Revolution: Transforming the FMCG Sector...
Bikano's Director Manish Aggarwal: AI Seen as an Efficiency-Boosting Cost Saver...
Betolar Revolutionizes Indian Construction with Innovative,...
Betolar's Geoprime Solution: A Sustainable Cement-Free Innovation Revolutionizing...
Kantar Report: Advertisers Embrace Mobile to Target Rural...
Kantar Report: 69% Advertisers Tailor Strategies for Rural Markets Independently,...
D2C Brands Elevate Brand Bharat with Festive ONDC Leveraging
ONDC Spurs Indigenous Brands' Reach, Achieving High ROI Amidst the Growing Adoption...
Marketers Strategize Against Digital Ad Fraud: AI, Councils,...
Industry Leaders Rally to Address Escalating Ad Fraud Threats with Swift and Smart...
ICC World Cup 2023: Team Digital Gains Favor with More...
Change in Advertising Landscape: Legacy Brands Opt for Exclusive Digital Presence...
