Swiggy Instamart Highlights India’s Changing Shopping Trends in 2024

Swiggy Instamart has revealed fascinating data on India’s evolving shopping habits, showing a significant rise in demand for sexual wellness products like condoms on quick commerce platforms.

The platform disclosed that “1 in every 140 orders included a sexual wellness product,” positioning these items alongside staples such as milk, curd, and chips.

Top Sellers and Trends

Condoms have become a top-selling item, ranking with favorites like dosa batter, masala chips, and soft drinks. Bengaluru emerged as the leading spender on sexual wellness products in 2024.

Late-Night Shopping Patterns

Late-night purchases surged between 10 PM and 11 PM, with cities like Delhi, Hyderabad, and Bengaluru leading the trend. Popular items included flavored condoms, masala-flavored chips, and Kurkure.

Big Spenders and Unique Purchases

Cities like Delhi and Dehradun topped spending charts for essentials such as atta, milk, and oil. A Mumbai customermade headlines with a record spend of ₹15 lakh on pet products.

Shifting Consumer Preferences

Swiggy Instamart’s data reflects changing consumer preferences, showcasing a shift from traditional staples to diverse and unconventional purchases, underscoring India’s evolving lifestyles and habits.