Industry
Deconstruct Sets Guinness World Record for Longest Skincare...
Deconstruct Skincare achieves a Guinness World Records™ title for the longest skincare...
Sourav Ganguly Leads the Charge for BCPL 2025: Cricket...
Cricket legend Sourav Ganguly is BCPL 2025 brand ambassador, bringing his leadership,...
Realme’s Game of Thrones Edition: Where Fans and Tech Unite
Realme launches Game of Thrones–inspired limited edition phone, blending fandom,...
Sanjay Dutt Powers Up Digital Bharat with Getepay’s Vega...
Bollywood icon Sanjay Dutt unveils Getepay’s Vega, a next-gen payment switch designed...
Pay or Watch: Meta Launches UK Ad-Free Facebook, Instagram...
Meta launches a new subscription in the UK, allowing Facebook and Instagram users...
Gen Z’s Power Pushes Beauty Brands to Rethink Advertising...
Beauty brands are reallocating 30- 45% of their marketing budgets to engage Gen...
Fashion, Music, and Culture Collide: H&M Marks 10 Years...
H&M’s spectacular 10-year celebration in India combined fashion, music, and immersive...
Zomato Teams Up with Air India to Serve Travel Rewards...
Zomato partners with Air India to connect food delivery with travel rewards, offering...
Brands and Cameos Shine in Aryan Khan’s Netflix Debut
Aryan Khan’s Netflix debut The Ba**ds of Bollywood* brims with bold brand plugs,...
Airtel Payments Bank Rolls Out Safety Account
Airtel promotes safer digital banking via a second account: protect savings, earn...
BeerBiceps Returns with Self-Aware boAt Ad Post Controversy
Ranveer Allahbadia aka BeerBiceps returns in a boAt ad that candidly references...
Ferrero India Appoints Zoher Kapuswala Marketing Head
Veteran marketer Zoher Kapuswala now heads marketing for Ferrero’s brands in India...
BFSI Ad Spend Hits ₹5,000 Cr in FY25
BFSI sector's advertising expenditure reaches ₹4,935 crore in FY25, driven by seasonal...
Experience Becomes Key Media for D2C Brands
D2C brands are shifting focus from acquisition to customer experience, investing...
KBC's ₹350 Crore Ad Game: Why Brands Still Bet
Despite 17 seasons, KBC commands premium ad rates, blending star power, legacy,...
Summercool Launches First TVC with Ajay Devgn
Summercool unveils its debut TVC featuring Ajay Devgn, highlighting comfort, durability,...
