India's Quick Commerce Booms with Speed, Ads, and Innovation

India's quick commerce market is experiencing unprecedented growth, led by players like Zepto, Blinkit (owned by Zomato), and Swiggy Instamart. These companies are leveraging strategies such as:

• Promoting high-ticket products.
• Refining discount structures.
• Expanding dark store networks.
• Optimizing brand portfolios.

Major e-commerce giants like Amazon, Flipkart, and Myntra have entered the quick commerce race, emphasizing ultra-fast delivery to meet soaring consumer demand.

Evolving Delivery Models

Flipkart’s quick service 'Minutes' and Amazon’s upcoming 'Tez' reflect the sector's growing focus on speed. Local player Magic has expanded into food delivery with its 'magicNOW' service.

Ad Spending Fuels Growth

Quick commerce firms are making massive advertising investments:

• Zepto spent ₹303 crore in FY24, up from ₹215.82 crore.
• Blinkit increased marketing to ₹191 crore, generating over ₹400 crore in ad revenue.
• Swiggy allocated ₹1,850 crore for advertising in 2024.

Collectively, the sector’s ad revenue surpassed ₹1,000 crore annually, averaging ₹83 crore per month.

Market Projections and Trends

A Redseer Strategy Consultants report forecasts India’s quick commerce market to grow 75-85% in FY25, reaching a GMV of $6 billion. Monthly Transacting Users (MTUs) are predicted to increase spending by 20%, driven by consumer trust and habitual usage.