Furlenco’s ‘Feel at Home’ Campaign Stars Abhay Deol, Isha Talwar
Furlenco launches ‘Feel at Home’ campaign with Abhay Deol and Isha Talwar, highlighting the warmth and milestones of modern living through rental furniture.
Sumit Rawat
Furlenco Unveils ‘Feel at Home’ Campaign Showcasing Life’s Warm Moments
Furniture rental brand Furlenco has rolled out its new campaign ‘Feel at Home’, celebrating the role of rental furniture in shaping modern lifestyles. The campaign stars Abhay Deol and Isha Talwar.
Conceptualised by Very Multimedia Solution and directed by Rawshark Films, the ad film traces the evolution of a home through life’s milestones. It opens with Isha Talwar moving into her first apartment, greeted by Furlenco’s furniture and a playful puppy. The story progresses through moments of companionship, celebration, and daily life, with Abhay Deol joining the narrative along the way.
Keyur Zaveri, Chief Design Officer and Head of Brand at Furlenco, said, “We wanted the film to capture the warmth of everyday life, from little joys to bigger milestones. Abhay and Isha bring relatable charm and chemistry that beautifully reflect Furlenco’s role in evolving with families.”
Abhay Deol added, “It’s a story that reminds us the smallest moments—like laughter on the couch or welcoming a pet—are what truly make a house feel like home.”
Isha Talwar noted, “The campaign made me reflect on how homes grow with us. Some pieces of furniture carry stories, comfort, and belonging. The magic of home is in the memories we create.”
Vipul Thakkar of Very Multimedia Solution and Aloke Shetty of Rawshark Films described the project as “close to our hearts”, emphasising their goal of telling a story that feels warm, real, and universal.
