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HUL Cuts Ad Spend as Q2 Revenue Shows Modest Growth

HUL Cuts Ad Spend as Q2 Revenue Shows Modest Growth

Aryan Oct 24, 2024 0 36

HUL reported a 14.88% decrease in advertising spending for Q2 FY2024, while revenue...

Industry
HUL's Q4: Ad and promo spending up 23% vs. 2023

HUL's Q4: Ad and promo spending up 23% vs. 2023

Sumit Rawat Apr 25, 2024 0 56

During the quarter that concluded on March 31, 2024, the total advertising expenditure...

Industry
FMCG: Ads not catching up with sales speed?

FMCG: Ads not catching up with sales speed?

Sumit Rawat Apr 12, 2024 0 61

Financial reports from major FMCG companies reveal a declining ratio of ad spending...

Analysis
FMCG Giants Boost Ad Spending Amidst Improved Margins and Economic Positivity

FMCG Giants Boost Ad Spending Amidst Improved Margins and...

Sumit Rawat Feb 5, 2024 0 74

Ad spend will predominantly target TV, especially sports and news channels, along...

Industry
Hindustan Unilever, a major FMCG, hit with Rs 447 crore

Hindustan Unilever, a major FMCG, hit with Rs 447 crore

Sumit Rawat Jan 3, 2024 0 57

Hindustan Unilever grapples with Rs 447.5 crore GST demands and penalties from five...