Hindustan Zinc’s #ZungeKeKhilaafZinc Campaign Tackles Corrosion Head-On
Hindustan Zinc launches the #ZungeKeKhilaafZinc campaign to raise corrosion awareness, showcasing innovative solutions, industry partnerships, and community outreach to protect India’s infrastructure.
Prakhar
Hindustan Zinc has rolled out #ZungeKeKhilaafZinc, a pan-India campaign aimed at tackling the silent menace of corrosion in infrastructure, machinery, and public utilities. Through a blend of educational content, pilot projects, and stakeholder collaboration, the initiative spotlights zinc’s critical role as a corrosion-resistant coating and positions Hindustan Zinc as a catalyst for sustainable maintenance practices.
The Hidden Cost of Corrosion
Corrosion eats away billions of rupees in India each year, weakening bridges, corroding pipelines, and degrading industrial assets. #ZungeKeKhilaafZinc brings these hidden costs into the open, using striking visuals of decaying metal structures contrasted with robust, zinc-protected alternatives to illustrate how simple preventive measures can extend asset lifespans by decades.
Demonstration Projects and Technical Showcases
Key to the campaign are live demo sites established in Mumbai’s port area and an oil refinery in Gujarat. Here, teams apply hot-dip and electroplated zinc coatings to selected components, then expose them to accelerated corrosion tests. The real-time updates show drastically slower rust formation on zinc-treated steel, making a compelling case for widespread adoption.
Industry Partnerships and Standards
Hindustan Zinc has convened a consortium with NSIC (National Small Industries Corporation), quality-control bodies, and civil-engineering institutes to develop best-practice guidelines for zinc coating in critical sectors: power transmission towers, rail tracks, and water pipelines. These partnerships aim to codify standards and provide hands-on training to maintenance technicians nationwide.
Digital and Community Engagement
The #ZungeKeKhilaafZinc website features interactive modules explaining the science of galvanisation, cost-benefit calculators for asset owners, and video tutorials for on-site application techniques. A parallel social-media drive invites engineering students and professionals to share their “Zinc-Treated Triumphs,” fostering a network of corrosion-management champions.
Future-Ready Infrastructure
By evangelising zinc’s protective properties and offering turnkey solutions, from raw zinc supply to specialised coating services, Hindustan Zinc envisions a future where Indian infrastructure stands resilient against the elements. The campaign’s ultimate goal: reduce national corrosion losses by 30% over the next decade.
