Yardley London Relaunches Talcum Powder Range with Kalyani Priyadarshan

Yardley London has unveiled a refreshed version of its iconic perfumed beauty talc range. The brand has roped in popular South Indian actress Kalyani Priyadarshan as the face of the campaign.

The new TVC showcases Kalyani's natural beauty and confidence, highlighting how the talc enhances her everyday routine. The ad emphasizes the product's 97% naturally derived ingredients and its ability to provide a natural glow and long-lasting fragrance.

The relaunched talc range comes in sleek, modern packaging and features eight fragrant variants to cater to diverse preferences. Each variant is designed to naturally absorb sweat and keep the skin feeling fresh and fragrant throughout the day.

Manish Vyas, Senior Vice President and Business Head of Yardley India and Thailand, expressed excitement about the relaunch. He highlighted the brand's commitment to delivering world-class products and empowering women to embrace their individuality.

With this relaunch, Yardley London aims to strengthen its position in the Indian market and continue its legacy of providing high-quality beauty products.