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Business Spotlight
Sony LIV Plugs into YouTube’s Global Stage

Sony LIV Plugs into YouTube’s Global Stage

Prakhar Nov 26, 2025 0 2419

Sony LIV teams up with YouTube TV and YouTube Primetime Channels to bring its Indian...

Business Spotlight
Netflix Counts Real Viewers, Not Just Profiles

Netflix Counts Real Viewers, Not Just Profiles

Prakhar Nov 10, 2025 0 3210

Netflix introduces a new audience metric called Monthly Active Viewers, counting...

Business Spotlight
Balaji Telefilms Embraces Digital Era with Diverse Content Strategy

Balaji Telefilms Embraces Digital Era with Diverse Content...

Prakhar May 12, 2025 0 128

Balaji Telefilms expands its digital footprint, offering platform-specific content...

Business Spotlight
DishTV Watcho + RailWire: Seamless OTT Bundles for West Bengal

DishTV Watcho + RailWire: Seamless OTT Bundles for West...

Prakhar Apr 24, 2025 0 82

Dishtv Watcho and RailWire partner to launch West Bengal’s first OTT-internet bundles,...

Inside Edge
JioStar’s MegaBlast Ignites IPL Ads with Interactive Fan Experiences

JioStar’s MegaBlast Ignites IPL Ads with Interactive Fan...

Prakhar Apr 22, 2025 0 145

JioStar introduces MegaBlast, cricket‑themed ad formats during IPL on OTT—turning...

Business Spotlight
Dish TV & Watcho Stream Magic: Cloud Walker Brings 200 Smart TVs Live

Dish TV & Watcho Stream Magic: Cloud Walker Brings 200...

Prakhar Mar 21, 2025 0 80

Dish TV Watcho partners with Cloud Walker to stream content on 200 smart TVs, delivering...

Inside Edge
Alike.io and JioHotstar: Where Engagement Sparks Epic Roka Ya Dhoka

Alike.io and JioHotstar: Where Engagement Sparks Epic Roka...

Prakhar Mar 19, 2025 0 950

Alike.io teams with JioHotstar for 'Engaged – Roka Ya Dhoka,' offering an all-expenses-paid...

Campaigns
Prime Video’s Dupahiya Promo Stars Raghu, Rajiv, and Rannvijay

Prime Video’s Dupahiya Promo Stars Raghu, Rajiv, and Rannvijay

Prakhar Mar 4, 2025 0 122

Prime Video launches its Dupahiya promo featuring Raghu, Rajiv, and Rannvijay, blending...

Inside Edge
Netflix Revives CID Legacy with a Bold, Thrilling Trailer

Netflix Revives CID Legacy with a Bold, Thrilling Trailer

Prakhar Feb 24, 2025 0 217

Netflix announces the arrival of CID on its platform with a captivating new trailer,...

Campaigns
Amazon MX Player Clears Instagram for Aashram Trailer: Bold Move

Amazon MX Player Clears Instagram for Aashram Trailer:...

Prakhar Feb 21, 2025 0 130

Amazon and MX Player execute a daring digital strategy by wiping Instagram clean...

Campaigns
Jackie Shroff Tackles Language Barriers in Duolingo-Amazon MX Collab: A Hilarious Take on Learning New Languages

Jackie Shroff Tackles Language Barriers in Duolingo-Amazon...

Prakhar Feb 10, 2025 0 86

Duolingo and Amazon MX team up with Jackie Shroff in a humorous campaign that highlights...

Business Spotlight
Nykaa Takes the OTT Plunge with 'Nykaa Wali Shaadi' on JioCinema: A Big Win for Bridal Glam!

Nykaa Takes the OTT Plunge with 'Nykaa Wali Shaadi' on...

Prakhar Jan 29, 2025 0 137

Nykaa steps into OTT with ‘Nykaa Wali Shaadi’ on JioCinema, combining bridal beauty...

Business Spotlight
Netflix Strikes Again: 19 Million More Join the Binge Brigade!

Netflix Strikes Again: 19 Million More Join the Binge Brigade!

Prakhar Jan 22, 2025 0 128

Netflix's Q4 subscriber surge: 19 million new binge-watchers join, making its global...

Business Spotlight
Zee TV’s Mini-Series: Big Stories in Tiny Packages

Zee TV’s Mini-Series: Big Stories in Tiny Packages

Prakhar Jan 15, 2025 0 101

Zee TV launches mini-series format, packing compelling 7-episode stories to redefine...

Industry
Govt Warns OTT Platforms to Curb Glamourising Drug Use

Govt Warns OTT Platforms to Curb Glamourising Drug Use

Deepanjali Dec 17, 2024 0 69

The government warns OTT platforms against glamorising drug use, urging ethical...

Inside Edge
Warner Bros. Discovery Kids Expands Local Hits, Anime, and Innovations

Warner Bros. Discovery Kids Expands Local Hits, Anime,...

sheetal Dec 15, 2024 0 94

Warner Bros. Discovery Kids grows in India with local hits, anime crossovers, and...