Glucovita Bolts and Chhota Bheem Bring Energy and Adventure Together

Glucovita Bolts, the popular energy supplement brand from Wipro Consumer Care and Lighting, has teamed up with Chhota Bheem, the iconic animated superhero from POGO, to create an exciting collaboration. This partnership fuses the energy-boosting formula of Glucovita Bolts with Chhota Bheem’s adventurous spirit, inspiring children to embrace vitality and courage in their daily lives.

A new television commercial (TVC) highlights the core of this collaboration. It features Gullu, a shy child who becomes the unlikely hero of the story. In the ad, Gullu’s friend, Bunty, tries to trade Chhota Bheem stickers in exchange for Gullu doing his homework. But after consuming Glucovita Bolts, Gullu feels a surge of energy and confidence. He refuses Bunty’s deal, decides to get his own stickers, and encourages Bunty to finish his own homework. This fun narrative creatively showcases how Glucovita Bolts empowers kids to overcome challenges and seize opportunities.

S. Prasanna Rai, Senior Vice President of Marketing at Wipro Consumer Care & Lighting, expressed enthusiasm for this unique collaboration, stating, “We are thrilled to partner with Chhota Bheem, a character loved by millions of children for his bravery and adventurous nature. Glucovita Bolts is dedicated to providing children with the glucose and energy they need to remain active and engaged throughout the day. Like Chhota Bheem, Glucovita Bolts symbolizes vitality and determination, helping children reach their full potential. Our energy candies, enriched with essential glucose, offer an instant energy boost, making them the perfect companion for studying, sports, or any exciting adventure.”

The collaboration underscores both brands’ commitment to childhood enthusiasm and energy. By tying the vitality of Glucovita Bolts with the courage of Chhota Bheem, the partnership not only resonates with children but also with parents looking for trusted products that help their kids stay energized and focused.

Adding to this, Tanaz Mehta, Head of Advertising Sales, South Asia, Warner Bros. Discovery, shared, “We are delighted to bring the energy and excitement of Chhota Bheem to kids across India through our partnership with Glucovita Bolts. This collaboration reflects our dedication to providing children with memorable experiences tied to their beloved animated characters.”

By combining fun with functionality, this partnership aims to encourage children to explore, play, and face challenges with renewed energy and confidence. Through the captivating story of Gullu and Bunty, the ad demonstrates how a simple energy candy can inspire kids to be bold and adventurous like Chhota Bheem.