Goibibo's No-Compromise Campaign: A Nostalgic Journey with Jayaram and Kalidas

Goibibo, a popular online travel platform, has launched the second phase of its No-Compromise campaign. This time, the campaign takes a nostalgic turn, featuring the iconic father-son duo, Jayaram and Kalidas. The digital film is aimed at audiences in Tamil Nadu and Kerala.

The campaign draws inspiration from the classic Tamil film Panchatanthiram. In the film, Jayaram, playing a character reminiscent of his role in the classic, faces the challenge of booking the perfect family hotel. Instead of seeking advice from his friends, he opts for a more modern solution: Goibibo.

The film highlights the platform's vast database of over 35 lakh user reviews, which can help travelers make informed decisions about their hotel choices. Kalidas, playing a tech-savvy son, guides his father to use Goibibo's platform to find the best hotel deals.

Raj Rishi Singh, Chief Marketing Officer of Goibibo, said, "This campaign taps into the rich nostalgia of a beloved classic while showcasing Goibibo as the go-to platform for a ‘No-compromise’ vacation. By blending familiarity with modern-day convenience, we want to remind travelers that booking with Goibibo means informed choices, better options, and ultimately, smarter travel."

The digital film is now available on Goibibo's social media platforms. To further entice travelers, Goibibo is offering a limited-time discount of up to 50% on the first hotel booked on the platform.