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Industry
Godrej Consumer spends over ₹1,000 crore on FY24 advertising

Godrej Consumer spends over ₹1,000 crore on FY24 advertising

Sumit Rawat Jul 23, 2024 0 41

This includes a 30% reduction in SKUs as part of their rationalization process,...

Industry
Godrej Family Announces Division of 127-Year Conglomerate into Two Branches

Godrej Family Announces Division of 127-Year Conglomerate...

Sumit Rawat May 1, 2024 0 49

Adi and Nadir Godrej will oversee Godrej Industries, along with its five listed...

Analysis
FMCG Giants Boost Ad Spending Amidst Improved Margins and Economic Positivity

FMCG Giants Boost Ad Spending Amidst Improved Margins and...

Sumit Rawat Feb 5, 2024 0 74

Ad spend will predominantly target TV, especially sports and news channels, along...

Campaigns
Anil Kapoor 'works magic' with Godrej floor cleaner

Anil Kapoor 'works magic' with Godrej floor cleaner

Sumit Rawat Jul 15, 2023 0 251

The GCPL brand has hired the actor for a television commercial promoting its ready-to-mix...

Campaigns
Godrej's #PerfectforMomRecipes campaign honors the spirit of working mothers

Godrej's #PerfectforMomRecipes campaign honors the spirit...

Sumit Rawat May 12, 2023 0 37