Godrej Capital Launches ‘Hum Samajhte Hain Business’ Campaign

Godrej Capital, the financial services arm of the Godrej Industries Group, has launched its new campaign, ‘Hum Samajhte Hain Business’. This campaign aligns with the group’s 127-year legacy of fostering nation-building and meeting the evolving needs of India. It offers tailored loan solutions for business owners seeking to grow and advance their ventures.

As part of the campaign, a new digital film, conceptualized by Publicis Worldwide, has been released. The film uses a cinematic approach to depict the emotional journey of a business owner transitioning from a small shop to a larger, more successful enterprise, highlighting moments of triumph and growth.

Godrej Capital’s loan offerings, including unsecured Business Loans, Loan Against Property, and Udyog Loan Against Property, emphasize flexibility and quick sanctions. These customized loans are designed to support business owners in their growth journey.

Nalin Jain, Chief Marketing Officer of Godrej Capital, stated, “‘Hum Samajhte Hain Business’ reflects our deep understanding of building a business in India. We recognize both the emotional and practical aspects of business growth, from navigating transitions to celebrating achievements. Our goal is to empower entrepreneurs with flexible and innovative financial products, enabling them to exceed their business expectations.”

Oindrila Roy, Managing Director of Publicis India, added, “Winning this account reaffirms our expertise in creating iconic work for BFSI brands. We aim to establish Godrej Capital as an empathetic lender who understands the challenges faced by MSME business owners. This campaign highlights that business growth doesn’t always go as planned and underscores Godrej Capital’s understanding of their needs.”

The campaign will be featured across Google, Meta (Facebook & Instagram), YouTube, and various Ad Networks, along with offline channels and digital marketing strategies. The film will be available in six languages—Marathi, Gujarati, Hindi, Tamil, Telugu, and Kannada—to ensure broad accessibility.

Additionally, an outdoor campaign will maximize Godrej Capital’s reach and visibility, covering transit media and OOH in eight languages across 28 markets, including major cities like Pune, Bangalore, Delhi NCR, and others.

By focusing on growth and flexibility for businesses, Godrej Capital aims to develop financial access for MSMEs, contributing to the entrepreneurial development of this sector and ultimately to the nation’s economic growth and nation-building efforts.