Frodoh Teams Up with Jeep for Its Inaugural CTV Campaign

Frodoh Teams Up with Jeep for Its Inaugural CTV Campaign

Fast-growing AdTech firm Frodoh collaborated with Jeep for the first-ever Associated TV (CTV) campaign that conveyed extraordinary comes about with a amazing 97% video completion rate and shocking 11,700 QR filters. Conceptualized and created by Starcom India portion of Publicis Groupe India, this imaginative campaign highlighted a video of Bollywood genius Hrithik Roshan, upgraded with an reverse L-skinner that coordinates a savvy QR code.

Leveraging Frodoh’s cutting edge converse L-skinner which maximizes screen perceivability and client consideration, the campaign coordinates a QR code with the Jeep Wrangler branding. The advertisement deliberately focused on over a million family units over India’s beat 10 metros, in spite of the fact that the conspicuousness on HSM was to be overwhelming. The premium and princely group of onlookers profile of CTV watchers who connecting with the campaign assist strengthened the viability of the focusing on methodology. To maximize reach and recurrence, the campaign was moreover amplified to portable gadgets, permitting for consistent cross-platform engagement.

Speaking on the association Kumar Priyesh, Brand Executive, Jeep India said, “Jeep Brand has continuously stood out for our courageous and inventive approach towards promoting, and our most recent campaign in collaboration with Frodoh and Starcom was no diverse. This spearheading CTV campaign for Jeep Wrangler spearheading the utilize of CTV and QR innovation, detailed extraordinary comes about and subsequently illustrate the control of unused advertisement innovations in coming to and locks in our target group of onlookers, and we proceed to see forward to investigating more such cutting-edge openings in the future.”

"We are excited to have collaborated with Jeep and Starcom for a campaign that has seen critical victory. The measurements talk volumes approximately the potential of joining keen innovation mediums such as CTV that empower us to provide profoundly focused on campaigns, making assist esteem for the brand." included Russhabh R Thakkar, Originator and CEO, Frodoh.

Speaking on the campaign, Rathi Gangappa, CEO, Starcom India, said, "At Starcom, our mission is to 'Move Individuals, Move Business,' and this spearheading Associated TV campaign for Jeep is a confirmation to that logic. Using Frodoh's progressed innovation, we created an locks in and impactful brand encounter that resounded profoundly with our target group of onlookers. Accomplishing a momentous 97% video completion rate and 11,700 QR looks highlights the victory of our vital approach in leveraging media, information, and innovation. We are glad to have conveyed such exceptional comes about and set a unused benchmark in the AdTech industry with this imaginative campaign."

Niti Kumar, COO, Starcom India, encourage included, "We are pleased to have effectively executed this inventive Associated TV campaign. The key collaboration between Frodoh and Jeep Wrangler, encouraged by Starcom India, illustrates the capable capabilities of Associated TV for conveying impactful publicizing. This campaign's victory too highlights the potential of Associated TV in coming to and locks in premium gatherings of people. We enthusiastically expect driving comparable groundbreaking campaigns in the future."With this most recent campaign, Frodoh World and Jeep embody the the developing significance of intuitively components in CTV publicizing.