Flipkart's Festive Finesse: Mauka Jo Bhi Ho, Bas Flipkart Karo

Flipkart has ushered in the new year with its latest campaign, 'Mauka jo bhi ho, bas Flipkart karo.' This message comes to life through two ad films showcasing diverse wedding rituals across India, featuring the brand's ambassador, the beloved actor Alia Bhatt.

The films depict a well-dressed couple arriving at a wedding, surprising everyone with thoughtful gifts – a smartphone and television. Alia Bhatt's quirky engagement reveals that Flipkart is the reason behind its stylish appearance and gift choices, establishing it as a one-stop-shop for everything from fashion to electronics. The ad films conclude with a 'Mauka jo bhi ho, bas Flipkart karo' jingle, leaving the bride, groom, and attendees reveling in the celebration. The message is clear – Flipkart is the chosen destination for all shopping needs.

Pratik Arun Shetty, Senior Director of marketing at Flipkart, stated, “Our latest campaign embodies the ethos of enhancing the shopping journey for every Indian. It highlights Flipkart as the ultimate shopping destination for all needs, inviting everyone to discover the convenience and delight of shopping on Flipkart for any event.”

Mayuresh Dubhashi, Group Executive Creative Director at Leo Burnett, commented, “Our campaign explores the modern-day definition of putting your best foot forward at occasions like weddings. The film featuring Alia Bhatt exemplifies the joy and ease of discovering fantastic deals and the latest products on Flipkart, making it the first choice for every occasion.”

Conceptualized by Leo Burnett, Flipkart's 360-degree campaign employs a mix of channels to reach its diverse consumer base in multiple languages across demographics.