Digidarts wins digital marketing for Perona clothing brand

Perona, a distinguished luxury clothing brand, has entrusted its digital mandate to Digidarts, a comprehensive 360-degree performance marketing agency, to drive its strategic growth within the digital domain. This partnership aims to spotlight Perona’s Indian artisanal excellence within the premium leather industry, establishing a unique niche in the realm of timeless and sustainable fashion.

As part of the collaboration, Digidarts will implement a holistic, data-driven cross-channel marketing strategy for Perona, focusing on realizing the brand’s vision of creating comprehensive accessories and garments for its dedicated customer base.

Puneet Mangla, the founder of Perona, expressed his enthusiasm about the partnership, stating, “We are thrilled to partner with Digidarts to bring our vision of premium, timeless fashion to a broader audience. Their expertise in performance marketing aligns perfectly with our commitment to quality and innovation. Together, we are poised to elevate the brand and showcase its unparalleled value proposition to audiences aligned with our global vision.”

Siddhartha Vanvani, CEO of Digidarts, also commented on the collaboration, saying, “Perona is bringing the leather subculture back to the limelight with a unique contemporary and minimalist blend. With our performance-driven BullsEye expertise, we strive to cement them as leaders in their domain.”

This partnership is set to redefine the fashion landscape in India, with Digidarts leading the digital marketing efforts through its signature BullsEye performance marketing solutions. The initiative will incorporate advanced marketing funnels and utilize Digidarts’ innovative products, Dartboard and Decisionboard.ai, to expand Perona’s global presence with a robust, performance-driven strategy.

Founded by Puneet and Shruti Mangla, Perona embarked on its journey in 2018 with the vision of creating premium designs that epitomize fine Indian artisanal craftsmanship.