Marico expands breakfast range with new Saffola Muesli addition

Marico, a leading FMCG company, has announced the launch of Saffola Muesli with flavour pops, aiming to leverage the brand’s equity in the adult breakfast segment.

Over the years, Saffola has emerged as one of the leading players in the breakfast category, with a wide range of products including extensions into categories such as Peanut Butter and Honey. Building on its legacy and commitment to providing high-quality breakfast options, Saffola now introduces its new crunchy muesli in three delectable flavors: Kesar Crunch, Berry Crunch, and Choco Crunch.

Saffola’s new range of Muesli was developed with popular milk-associated flavors in mind. Whether it's the rich and aromatic kesar, the fruity goodness of berries, or the indulgent and delicate chocolate, these variants are designed to make breakfast an enjoyable and satisfying experience. Each flavor delivers a burst of taste and crunch, thanks to the unique flavour pops format.

Made with a natural mix of multigrains and millet, the flavour pops ensure that Saffola Muesli remains irresistibly crunchy until the last bite. Additionally, each flavor variant is crafted to delight the palate and is packed with a blend of 15 different ingredients, including fruits, nuts, seeds, and millet, making it a nutritional powerhouse.

Vaibhav Bhanchawat, Chief Operating Officer - India and Foods Business at Marico, commented on the launch, stating, "Our foray into the Muesli category marks a significant milestone in line with our brand proposition of offering consumers 'better for you' products with a 'taste first' approach. While there is a growing demand for products that provide convenient nutrition, we also understand that consumers want their breakfast to be exciting and uplifting, setting a positive tone for the rest of the day."

He added, "We saw an opportunity to bring excitement and familiarity to a new-age category like Muesli, similar to the success we've achieved with Saffola Masala Oats. Our goal was to deliver consumer delight through our unique flavour pops format, offering a burst of flavor and an irresistibly crunchy experience. We believe these popular flavors, launched under Saffola Muesli with Crunch Flavour Pops, will help consumers 'brighten up their mornings to take on the day.