Times Network Acquires Digit.in to Expand Tech Reach
Times Network acquires Digit.in to strengthen its presence in the tech and gaming sectors, enhancing its digital portfolio and reaching a broader tech-savvy audience.
Times Network has acquired Digit.in from 9.9 Group, including both its print and digital businesses. This strategic acquisition aims to enhance Times Network’s presence in the technology and gaming sectors.
N Subramanian, CEO of New Media and Investments at Times Group, highlighted the significance of this move, stating, “We are committed to creating high-value digital communities that leverage audiences and commerce to deliver unparalleled value. Digit fits well into our strategy of building a diverse portfolio of digital products, and we are confident that Digit’s legacy will grow under Times Group.”
Vikas Gupta, Founder & Director of 9.9 Group, expressed his excitement, noting, “Digit has been India's Technology Navigator for the past 24 years, and we are thrilled that it has found a new home with Times Network. This acquisition marks a new chapter for Digit, promising greater heights through Times Network’s extensive resources. For over two decades, Digit’s mission has been to empower India with timely tech information and expert advice. We are delighted that Digit will continue to thrive as a trusted tech navigator for India.”
The integration of Digit into Times Network’s expanding digital portfolio strengthens its tech domain presence. Digit’s extensive reach in digital, print, and events, combined with its strong tech focus, complements Times Network's assets, providing advertisers with a robust platform to engage with a tech-savvy audience.