Dabur launches monsoon campaign spotlighting Chyawanprash's immunity-boosting benefits.
The ad agency Rediffusion Brand Solutions has created and executed Dabur’s monsoon campaign, focusing on the immunity-boosting benefits of Chyawanprash.
Sumit Rawat
Dabur India has announced the launch of its latest campaign for Dabur Chyawanprash (DCP), a well-established immunity booster, specially designed for the monsoon season. Dabur Chyawanprash, a renowned health supplement brand with decades of trust and a commanding 63% market share across India, is positioned as a crucial defense against seasonal illnesses.
The new campaign, crafted and executed by the ad agency Rediffusion Brand Solutions, emphasizes the importance of maintaining a strong immune system during the monsoon season. This time of year brings increased risks of illnesses due to viruses and germs, particularly from interactions with people. The campaign aims to highlight how Dabur Chyawanprash can help mitigate these risks.
Philipe Haydon, Executive Director – Healthcare at Dabur India, explains, “The monsoon season increases vulnerabilities and susceptibility to infections. Dabur Chyawanprash is a time-tested, effective health supplement that helps protect against over 100 illnesses, including cold, cough, flu, and other common infections, thanks to its clinically tested 3x Immunity Action.”
Pramod Sharma, National Creative Director at Rediffusion, adds, “Our campaign takes a fun and impactful approach by using headgear as a creative device to illustrate how prevention can be the best cure.”
Tarun Chaudhary, Executive Vice President at Rediffusion Delhi, further elaborates, “During the monsoon season, there is a growing trend of over-relying on over-the-counter self-medication in households, which can sometimes lead to undesirable side effects. Our goal with this campaign, using headgear as an engaging element, is to encourage a behavioral shift towards building inner strength and immunity to proactively combat illnesses.”
The monsoon campaign has been rolled out across television, print, and digital media, utilizing a comprehensive 360-degree approach to effectively communicate the benefits of Dabur Chyawanprash. Leading the agency team on this campaign is Priyanka Magan, Vice President at Rediffusion Delhi, with Bambaiyya Films serving as the production house for the commercial.
