Croma’s “AC Ho Toh Croma Se Ho” Campaign Beats the Heat
Croma launches its summer blockbuster “AC Ho Toh Croma Se Ho,” offering curated air-conditioner deals, expert demos, and instant installation for the ultimate cool experience.
Prakhar
India’s leading electronics retailer Croma has rolled out “AC Ho Toh Croma Se Ho,” a multi-channel summer campaign spotlighting a curated selection of air-conditioners, exclusive value bundles, and white-glove installation services. Through a series of high-impact OOH billboards, TVCs, and digital activations, Croma positions itself as the one-stop shop for beating the season’s swelter—backed by financing offers, energy-rating information, and in-store “Cool Zones” where customers can experience live demos.
Curated AC Selection and Deals
Croma has handpicked over 200 models from top brands—LG, Samsung, Voltas, Daikin—across window, split, and inverter categories, emphasizing energy-efficient 3- and 5-star ratings.
Each model is showcased with live power-consumption readouts in store, helping customers make informed choices for their homes or offices.
Summer-only finance schemes include zero-down EMI plans and instant exchange bonuses of up to ₹5,000 on old units.
Integrated Omnichannel Activation
OOH & TVCs: Billboards at major intersections and a 60-second TVC dramatize a family’s rescue from a heatwave, culminating in the tagline “AC Ho Toh Croma Se Ho.”
Digital: A dedicated microsite features side-by-side comparisons, energy-cost calculators, and an “AC Finder” quiz to match users with optimal capacity units.
In-Store “Cool Zones”: Experiential booths replicate summer conditions—high heat lamps and humidity generators—so shoppers can feel the cooling difference firsthand.
Expert Assurance and White-Glove Service
All purchases come with professional in-home installation within 24 hours, free annual maintenance for two years, and access to Croma’s 24×7 support helpline.
In-store “AC Gurus” provide personalized consultations on room size, insulation quality, and air-flow optimization, elevating buyers’ confidence.
Marketing Takeaway
Croma’s campaign demonstrates the power of blending product curation, experiential retail, and flexible financing—turning a commodity purchase into a high-engagement journey.
