Under Armour's "ZIDD FOR MORE" Campaign with Neeraj Chopra

Under Armour's "ZIDD FOR MORE" campaign featuring Neeraj Chopra celebrates grit, resilience, and determination.

The campaign aims to inspire a community by encouraging individuals to push their boundaries and achieve their personal best. Drawing from Neeraj Chopra's unwavering dedication and perseverance, the 'ZIDD FOR MORE' initiative highlights his relentless pursuit of excellence to bring glory to the nation.

The captivating content of this campaign was created by filming Chopra's rigorous training sessions over several days. The film begins with the phrase ‘Har Taiyaari Se Badkar Hai Ziddari’, a principle Chopra lives by as he overcomes exhaustion, injuries, and isolation while maintaining his intense training regimen.

"We are proud of our long partnership with Neeraj, one of India's greatest athletes and a modern icon, who embodies our brand's core values of grit, resilience, and determination. This campaign seeks to inspire all athletes and strengthen Under Armour's position as India's most beloved athletic performance brand," said Tushar Goculdas, MD of Underdog Athletics, Under Armour's exclusive distributor and licensee in India.

"Under Armour's support goes beyond high-performance gear; they share my journey to inspire the next generation of Indian athletes. This campaign deeply resonates with me because it promotes a message I firmly believe in: stay focused, work hard, and pursue your dreams relentlessly," said Neeraj Chopra.

Neeraj Chopra is the first Asian to win both an Olympic Gold and a World Championship title in Men's Javelin Throw and one of only two Indians to win an individual Olympic gold. At 26, he is one of the most consistent athletes globally, achieving podium finishes in his last 26 competitive events since 2018.

"We're thrilled to see Under Armour's 'ZIDD FOR MORE' campaign come to life with Neeraj, our marquee athlete and Under Armour's first Brand Ambassador in India. Neeraj has significantly inspired the next generation of Indian athletes and boosted the growth of athletics in India. His success has unlocked the marketing potential of Olympic sports in the country. At JSW Sports, we believe our talent roster elevates Indian sports and sponsorships, and campaigns like this from Under Armour play a crucial role in achieving that," said Divyanshu Singh, COO of JSW Sports, which has managed Neeraj exclusively since 2017.

Under Armour’s 'ZIDD FOR MORE' campaign not only celebrates Chopra’s journey but also encourages the entire nation to share their own stories of perseverance using the hashtag #ZIDDFORMORE. This collective narrative aims to create a community of inspiration, motivating individuals to push beyond their limits and achieve their personal best.