Coke Zero and Swiggy Instamart Serve Up Tiger Shroff Collaboration
Coca-Cola’s Coke Zero and Swiggy Instamart team up with Tiger Shroff for dynamic “Zero Hunger, Zero Sugar” campaign—delivering fizzy thrills and instant eats.
Prakhar
When Zero Sugar Meets Speedy Delivery
In a match-up bound to delight fitness enthusiasts and snackaholics alike, Coke Zero has joined forces with Swiggy Instamart—tapping action star Tiger Shroff as the campaign’s high-octane face. The “Zero Hunger, Zero Sugar” initiative promises quick grocery deliveries featuring Coke Zero pairings, ensuring no craving goes unquenched and no sugar crash slows you down.
Tiger’s High-Voltage Twist
The hero film opens on Tiger executing parkour moves down a city street, leaping over obstacles, vaulting walls, and arriving breathless at a Swiggy Instamart locker. With a signature grin, he unboxes a Coke Zero six-pack and zero-sugar snacks, popping a cap before sprinting off to conquer his next adrenaline rush. The message: peak performance demands both rapid replenishment and sugar-free fuel.
Digital “Snap & Sip” Rewards
Coke Zero and Swiggy’s app integrate a “Snap & Sip” feature, users scan the Coke Zero QR code after delivery to unlock mystery snack bundles and combo discounts (e.g., buy two Cokes, get 30% off on health bars). Each redemption is tracked on a leaderboard, with top fans winning Tiger-themed swag.
In-Store and On-Ground Roar
At select Swiggy Instamart outlets, “Zero Sugar Zones” feature interactive VR games, dodging virtual obstacles like Tiger himself, and free sampling of Coke Zero-infused mocktails. Live “Tiger Time Trials” challenge shoppers to race packing belts, mimicking Tiger’s physical prowess for instant coupons.
Social Push: #ZeroSugarSprint
Across Instagram and TikTok, users post short clips of their unique “Sprint & Sip” routines, running stairs, yoga flows, or dance breaks, culminating in a celebratory Coke Zero sip. Tiger himself joins the trend, dueting fan videos and awarding VIP Instamart credits.
A Refreshing Fusion
By blending Coke Zero’s crisp refreshment with Swiggy Instamart’s five-minute delivery promise, this campaign creates a new lifestyle narrative: one where speed, flavour, and health coexist. Tiger Shroff’s dynamic persona cements the campaign’s ethos, active, aspirational, and always on the move.
Final Cheers
As urban consumers juggle packed schedules and calorie concerns, “Zero Hunger, Zero Sugar” offers a compelling solution. With Tiger Shroff leading the charge, Coke Zero and Swiggy Instamart’s alliance ensures every sprint, spin class, or sofa sprint ends with a guilt-free gulp, and maybe one more.
