Flipkart debuts a new television commercial starring Shikhar Dhawan

Flipkart has launched its next advertising campaign, 'Time to Move on and Upgrade with Flipkart!' with cricketer Shikhar Dhawan as the face.

While the campaign is focused on promoting enticing offers on large-screen TVs through dealers during the current cricket season, it also urges consumers to upgrade or trade their old TVs for a better viewing experience. The effort, which stars Shikhar Dhawan, intends to reach out to consumers who are thinking about upgrading their TV sets as well as those who are getting ready to enjoy the cricket season.

"With the ongoing cricket season generating a lot of buzz and interest among cricket fans and TV buyers alike, Flipkart's latest campaign is expected to generate a lot of buzz and interest among cricket fans and TV buyers alike." The advertising campaign will be pushed on popular social media sites such as YouTube, Instagram, and Facebook, according to the company.

The promo, which is divided into two halves, begins with a leaked video of Shikhar Dhawan chatting to a friend about meeting someone new in his life. Shikhar is shown sitting in his living room with a friend, discussing moving on in life and finding someone who is a perfect match. The video, however, ends abruptly, leaving viewers wondering what he intended. The player then clears the air and confesses that he was actually talking about falling in love with a gorgeous TV, his new love and perfect partner this cricket season. He encourages viewers to choose their ideal spouse from the largest assortment of TVs available on Flipkart.

"The television segment has rapidly evolved in recent years, and Flipkart is committed to providing access to a wide selection of smart TVs from various brands to meet the changing needs of customers," said Jagjeet Harode, Vice President, Large Appliances at Flipkart. We are thrilled to be working with ace cricketer Shikhar Dhawan to bring the best of the cricket season to the homes of our consumers. With this collaboration, we anticipate a new wave of engagement with viewers, making it an opportune opportunity to upgrade with Flipkart - adding a new level of excitement and enjoyment to our consumers' lives."

Shikhar Dhawan commented on the promotion, saying, "Flipkart is providing access to attractive offers and exchange deals on the widest range of TV brands." I am pleased to be a part of Flipkart's TV sale campaign. Cricket fans can now enjoy a totally immersive viewing experience from the comfort of their homes thanks to their vast variety of TV brands and appealing deals. So, replace your old television with a new one since it's time to move on!"