Canara HSBC Launches Campaign with Varun Sharma Highlighting Financial Goals

Canara HSBC Life Insurance has launched a new brand campaign featuring actor Varun Sharma, aimed at addressing the evolving financial aspirations of modern consumers. This campaign uses storytelling, humour, and relatable scenarios to underscore the importance of holistic financial planning while breaking away from traditional norms.

The campaign includes three main films and a series of shoulder films, showcasing life scenarios that highlight the brand’s tailored solutions for financial security. The first film illustrates a couple benefiting from Savings and Retirement plans, while the second features a humorous exchange between brothers exploring Savings and Term solutions. The third film captures a heartfelt father-son discussion on securing the future through Retirement and Child plans.

Rishi Mathur, Chief Marketing and Distribution Officer - Alternate Channels, stated, “Our campaign simplifies financial planning with meaningful, light-hearted storytelling, showcasing how our solutions empower individuals to achieve diverse aspirations.”

Based on a recent survey revealing 70% of Indians prioritise family financial security, the campaign reinforces Canara HSBC Life Insurance’s commitment to bridging the gap between aspirations and security. It will be showcased across digital platforms, television, and social media, offering an engaging mix of humour and financial insights.